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The connected revenue system for dental practices

A stronger practice
starts with the
whole picture.

From the first click to the final collection. C3 connects your marketing, patients and practice revenue—so you know what’s working, what’s missing and where to grow next.

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One connected system. Built around your practice.

THE INTELLIGENCE BEHIND A STRONGER PRACTICE C3 / 01
C3 DENTAL REVENUE OSSynthetic data
The actual C3 Dental Revenue OS on a fictional practice: marketing investment, new patients, treatment accepted, production and collections. Synthetic demonstration data.
Your marketing. Your practice. One clear view.
Illustrative scene
THE C3 REVENUE LOOP

Every step matters.
Connect all of them.

  1. AttractReach the right patients
  2. CaptureConnect the inquiry
  3. ConvertFollow the appointment
  4. TreatSee accepted treatment
  5. CollectMeasure money received
  6. UnderstandKnow what is working
  7. GrowChoose the next move

The C3 difference

PEOPLE + PROCESS + TECHNOLOGY

Good marketing opens the door.
C3 connects what happens next.

More inquiries are only part of the story. A stronger practice needs a clear connection between the work that brings patients in, the care they accept and the revenue the practice collects.

01 / Build demand

Be found. Make the first impression count.

Your website, search visibility and paid campaigns are the beginning of the relationship. C3 connects that first touch to the outcomes that follow.

  • Websites & landing pages
  • Search & local visibility
  • Paid-media measurement
02 / Connect the practice

See what happens after the phone rings.

Connect captured calls and forms to appointment and treatment reports. Understand where patients move forward—and where opportunity is waiting.

  • Call & form tracking
  • Patient & treatment evidence
  • Recovery opportunities
03 / Know the business

Make the next move with a clearer view.

Read marketing alongside provider performance, production and collections. Know what the evidence supports before deciding where the next dollar goes.

  • Channel economics
  • Provider performance
  • Revenue intelligence

Know what your marketing actually produced.

Find your next opportunity

01 / Beyond the lead

Your marketing report ends.
Your business keeps going.

Clicks tell you someone noticed. C3 connects the evidence of what happened next—through the patient, the treatment and the payment.

Traditional reporting

Activity, measured.

  1. Spend
  2. Impressions
  3. Clicks
  4. Leads
Reporting stops
C3 Dental

Outcomes, connected.

Marketing → Inquiry and then, where evidence supports it

  1. Patient
  2. Appointment
  3. Arrival
  4. Treatment
  5. Production
  6. Collections
Collected.
Not just clicked.

Each step needs its own evidence. A lead is not a patient. Production is not collections.

02 / The Dental Revenue OS

One view of the business.

Marketing, patients, providers and revenue. Explore the actual software on a fictional demonstration practice.

Owner Overview

How is my practice doing?

Financial, clinical and marketing figures on one page, in one money language.

C3 DENTAL / OverviewSynthetic data
The Overview screen of the product on a synthetic practice: six headline figures, a revenue trend, new patients by source and the patient journey.
Actual product · fictional practice · sample figuresView full screen

Marketing investment, new patients, treatment accepted, net production, net collections and collected return on ad spend — each against the previous month.

Explore the platform

03 / The C3 evidence trail

One marketing dollar.
Follow what comes after.

Select a step. See the evidence that turns a marketing response into a business outcome.

Follow the evidenceSynthetic example · not a customer result

Spend, daily

$1 enters marketing

Start with the investment. Spend is a cost, not evidence of a patient or a return.

Evidence recordMedia: Google Ads · $1.00

A connected record. A better-founded decision.

04 / Connected intelligence

Your systems. A shared picture.

Your marketing, patient communication, practice systems and financial picture—all part of one connected growth strategy.

  1. 01 · Acquisition

    Where demand comes from.

    • Google AdsSpend, clicks, campaign identity
    • MetaFacebook and Instagram spend
    • Google Business ProfileProfile actions and reviews
    • Search Console · SEOOrganic queries and pages
    • WebsiteSessions, landing pages, intake
  2. 02 · Communication

    How a person responds.

    • Calls · tracking numbersA tracked number per source
    • FormsYour website’s contact form
    • SMS
    • WeavePatient communication and engagement
  3. 03 · Practice

    What happened in the chair.

    • DentrixPatient, appointment and treatment reports
    • Open Dental
    • Eaglesoft
  4. 04 · Financial

    What was actually collected.

    • Practice ledgerProduction and collections from your exports
    • QuickBooks

One decision layer

C3 Dental Revenue Intelligence

Each source keeps doing what it does. C3 keeps the normalised relationship between them — over time.

05 / From evidence to action

Give the next dollar a reason.

Follow the outcome before deciding what to invest in next. Sometimes the opportunity is a campaign. Sometimes it is already inside your practice.

  1. 01 · Observation

    The implant campaign generated 62 inquiries.

    Tracked calls and forms, each carrying the page and the source that produced it.

  2. 02 · Revenue evidence

    31 scheduled. 24 arrived. 11 accepted treatment.

    Matched to the practice’s own reports on exact phone or email. Ambiguous stays unmatched.

  3. 03 · Business result

    Production and collections traced where the evidence supports it.

    Collected dollars against compatible spend — and unattributed money kept visible, never redistributed.

  4. 04 · Decision

    Better evidence for where the next dollar goes.

    Sometimes the answer is more of that campaign. Sometimes it is the unscheduled treatment already inside the practice.

Illustrative example, not a customer result

06 / Confidence, made visible

Know what you know.

Every connection has a strength of evidence. C3 keeps the gaps visible so you can make a decision with confidence in its limits.

  1. 01 / deterministic

    Deterministic

    A tracked call or form tied to a specific source and page, with the outcome matched to that inquiry on an exact phone number or email.

  2. 02 / supported

    Supported

    The evidence points to a source without a deterministic link — a campaign parameter carried on the visit, for example. It never gets promoted.

  3. 03 / unattributed

    Unattributed

    Money the practice collected that no captured inquiry explains. It stays visible, and it stays unattributed.

THE NEXT CHAPTER / C3 DENTAL

Imagine this view of your practice.

Thirty minutes. A real product walkthrough with synthetic data. A clear conversation about what C3 can show for your practice.

30-minute walkthrough · No practice data required