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Revenue Intelligence

See what your marketing really produces.

Follow the relationship from first inquiry to collected revenue. Understand the return behind your marketing, with the strength of the evidence visible at every step.

Illustrative example, not a customer result

Implant landing page

  1. Visits1,240
  2. Inquiries62
  3. Scheduled consults31
  4. Completed24
  5. Accepted cases11
  6. Production$91,000
  7. Collected$73,000

A target shape for the report, not a measurement of any practice.

The chain

Follow the evidence beyond the lead.

Activity tells you how marketing performed. Practice evidence tells you whether it led to an appointment, accepted treatment, production or a payment. Each connection needs evidence of its own.

Traditional reporting

Activity, measured.

  1. Spend
  2. Impressions
  3. Clicks
  4. Leads
Reporting stops
C3 Dental

Outcomes, connected.

Marketing → Inquiry and then, where evidence supports it

  1. Patient
  2. Appointment
  3. Arrival
  4. Treatment
  5. Production
  6. Collections
Collected.
Not just clicked.

Each step needs its own evidence. A lead is not a patient. Production is not collections.

Three grades

Deterministic. Supported. Unattributed.

These are the product’s own words, and there are only three. A supported figure never becomes deterministic; unattributed money is never redistributed to make a channel look better.

The Attribution screen: an attribution-confidence donut of inquiries by grade beside the traced-new-patients table.Synthetic data

Attribution confidence, on the product: evidence on the inquiry, never a stored label.

  1. deterministic
    What it proves
    A click id, tracked number or form tied to a specific source and page, and the outcome matched to that inquiry on an exact phone number or email.
    What it cannot
    That the ad caused the choice. Matched is a fact about the inquiry, not a claim about the mind of the patient.
  2. supported
    What it proves
    The evidence points to a source — a campaign parameter carried on the visit, a referrer — without a deterministic link.
    What it cannot
    It never gets promoted. A supported figure is reported as supported for as long as it lives.
  3. unattributed
    What it proves
    Money the practice collected that no captured inquiry explains.
    What it cannot
    It is never redistributed to make a channel look better. It stays visible, and it stays unattributed.

Deterministic matching only

Confidence begins with the right connection.

Fuzzy matching would raise the traced share and lower the truth of it. C3 prefers a smaller number it can defend.

  • Exact normalised phone number, or exact normalised email — nothing looser.
  • An explicit confirmation by your team counts as a third basis.
  • Phone and email that point to different inquiries is an ambiguity, not a priority choice. Ambiguous stays unmatched.
  • No fuzzy matching. No time-window matching. No “probably”.

Why history is the asset

The relationship becomes clearer over time.

A March source → March inquiry → April consult → May acceptance → June procedure → August payment chain exists only if someone recorded it as it happened. The practice owns its data. C3 keeps the relationships.

  1. Month 1

    Traffic to inquiries

    Marketing sources, call tracking, website intake

  2. Month 3

    Add appointments

    The first practice reports, matched deterministically

  3. Month 6

    Add treatment acceptance and production

    Treatment-plan and production reports, month after month

  4. Month 12

    Add collections, by service and by channel

    A year of captured relationships nobody can recreate later

Roughly. A practice’s own reporting cadence decides the pace; nothing here is a promise of a date.

Rules we hold ourselves to

Honest numbers are a feature.

See the limits alongside the numbers. Decisions are stronger when uncertainty stays visible.

  • We never sell perfect attribution. A patient may see an ad, search later, read reviews, be referred by a friend and then call. We represent that honestly instead of inventing a single cause.
  • Matched is not causation. An outcome linked to an inquiry is a fact about that inquiry, not a claim about what made the patient choose you.
  • Unattributed money is never hidden and never redistributed. If we cannot explain it, we say so.
  • No forecasts and no industry benchmarks. One practice’s figures describe that practice, and nothing is pooled across practices.
  • A single practice rarely produces enough accepted cases to compare campaigns with confidence. We say so rather than declaring a winner.

Money, labelled

Production is labelled production and collections are labelled collections; the two are never added together. Collected return on ad spend is computed only from matching evidence — Google-click money against Google spend — and reads as unavailable, never zero, until a provider reports complete daily facts.

THE NEXT CHAPTER / C3 DENTAL

Get closer to the real return.

See how C3 brings marketing and practice evidence together. Explore the product with our team using a demonstration practice.

30-minute walkthrough · No practice data required

Request a demo Data handling