Acquire
Generate new demand.
Website, search, Google Business Profile, paid media and referrals — measured through to the production and collections they produced, not the leads they generated.
Solutions
Where should the next dollar of profitable growth come from?
Sometimes the answer is a campaign. Sometimes it is the twelve implant plans that were accepted and never scheduled. C3 is built to tell the difference, and to say so.
The difference
Many dental marketing agencies are built around patient acquisition and marketing performance. C3 is designed around the entire economic journey: website and acquisition through treatment, collections, recovery and reinvestment.
An agency’s proposition is to help the practice acquire more patients. C3’s is to help the practice determine where growth should come from, execute against it, and prove the economic result.
Situations
The questions that usually go unanswered.
Each one is a place where money is created, lost or recoverable. C3 shows the figure, grades the evidence, and leaves the decision with you.
Diagnosed treatment that never got scheduled
- What C3 shows
- The value sitting in accepted-but-unscheduled and diagnosed-but-unscheduled cases, by service line.
- What you decide
- Whether the next dollar goes to a recovery play or to new demand.
A landing page that gets traffic but not production
- What C3 shows
- Per page: inquiries, appointments, patients, production and collections — the page as an economic asset.
- What you decide
- Which pages deserve investment and which are costing you.
A channel with cheap leads and poor economics
- What C3 shows
- Cost per lead beside cost per arrived new patient and collected return, where the evidence supports it.
- What you decide
- Whether to reduce, keep or shift the spend.
Missed calls and unreturned inquiries
- What C3 shows
- Where inquiries stall between the phone ringing and a chair being filled.
- What you decide
- What to fix at the front desk before buying more calls.
Overdue recall
- What C3 shows
- Recall as a recovery engine measured in the same money language as marketing.
- What you decide
- How much reactivation is worth against acquisition this quarter.
Provider and service-line mix
- What C3 shows
- Production and collections by provider and by service line — implants, crowns, hygiene, cosmetic — over time.
- What you decide
- Where the practice is constrained and what to emphasise.
Two engines
Acquire, or recover. The intelligence layer decides which earns the next dollar.
Two growth engines, one intelligence layer. The layer decides which engine earns the next dollar — marketing is not always the best next source of revenue, and the product will say so.
Recover
Convert opportunity already inside the practice.
Diagnosed but unscheduled treatment, accepted but unscheduled cases, overdue recall, missed calls and unreturned inquiries. Often the cheapest revenue a practice will see this quarter.
By role
Built for the owner. Useful to everyone who helps the owner decide.
Practice owner
One page that answers what happened, why, and what to do next — with the evidence grade on every figure.
Office manager
A work queue of decisions and plays, and an import flow that previews the exact change before anything is committed.
Marketing partner
Channel and landing-page economics you can act on. C3 works alongside specialist media buyers; it does not replace them.
C3 owns strategy, website and landing pages, measurement, data normalisation, revenue reconciliation, recovery, budget allocation and owner decision support. Specialist partners may keep executing media buying; their spend still flows through the same chain and is read against the same collected dollars.
Bring the question. We’ll show you how the product answers it.
A walkthrough on a synthetic practice, organised around the situations above. Nothing of yours is connected.
We're onboarding a small number of practices.