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Find your next opportunity to grow.

Reach the right patients. Recover the opportunities already in your practice. C3 connects the evidence so you can put your time and investment where they matter most.

Two growth engines, one intelligence layer. The layer decides which engine earns the next dollar — marketing is not always the best next source of revenue, and the product will say so.

  • Acquire

    Generate new demand.

    Website, search, Google Business Profile, paid media and referrals — measured through to the production and collections they produced, not the leads they generated.

  • Recover

    Convert opportunity already inside the practice.

    Diagnosed but unscheduled treatment, accepted but unscheduled cases, overdue recall, missed calls and unreturned inquiries. Often the cheapest revenue a practice will see this quarter.

Owner questions

Start with the question on your mind.

Every one is a place where money is created, lost or recoverable. The product shows the figure, grades the evidence, and leaves the decision with you.

  1. 01 · Owner question

    Where should the next dollar go?

    Return by channel measured on collected money, beside the recovery bands sitting inside the practice — so "more marketing" and "the twelve unscheduled implant plans" are compared in the same currency.

    Platform view · Revenue · Marketing ROI

    Return by channel on the Marketing ROI screen.Synthetic data

  2. 02 · Owner question

    Which channels produce patients who accept treatment?

    The channel P&L runs spend → inquiries → new patients → production → collections, trailing twelve months, with the evidence grade behind each inquiry one tab away.

    Platform view · Marketing · Channels

    The channel P&L table on the Marketing channels screen.Synthetic data

  3. 03 · Owner question

    What is sitting diagnosed but unscheduled?

    Where treatment stops: presented, accepted, scheduled, and accepted but not scheduled — with the dollar value at each step from one treatment-plan report.

    Platform view · Production · Treatment acceptance

    The "where treatment stops" panel on the Treatment acceptance screen.Synthetic data

  4. 04 · Owner question

    Who is overdue for recall, and what is it worth?

    Patients due, overdue hygiene, hygiene visits this month and a realistic recall opportunity — existing-patient money, never blended into a marketing return.

    Platform view · Patients · Hygiene & recall

    The Hygiene & recall figures and the hygiene-over-time chart.Synthetic data

  5. 05 · Owner question

    Which calls and inquiries never became patients?

    Inquiries that never became an appointment, appointments the patient missed and cancellations never rebooked — each a population with a recovery band, and a basis that says whether it is a balance or a flow.

    Platform view · Revenue · Recovery

    The "where revenue is leaking" table on the Recovery screen.Synthetic data

  6. 06 · Owner question

    How is each provider actually performing?

    Patients seen, new patients, net production, net collections, production per patient, acceptance and share of production — every provider a partition of the practice, so the column adds back up exactly.

    Platform view · Production · Providers

    The provider performance table on the Providers screen.Synthetic data

  7. 07 · Owner question

    Which pages on the website earn their keep?

    The page a patient arrived on, followed to visits, inquiries, new patients and collected money — the website as an economic asset, not a traffic report.

    Platform view · Marketing · Website & pages

    The page performance table on the Website & pages screen.Synthetic data

Where an agency stops and a revenue OS begins

Acquisition is only part of growth.

An agency’s proposition is to help the practice acquire more patients. C3’s is to help the practice determine where growth should come from, execute against it, and prove the economic result.

Acquire

Generate new demand.

Website, search, Google Business Profile, paid media and referrals — measured through to the production and collections they produced, not the leads they generated.

Recover

Convert opportunity already inside the practice.

Diagnosed but unscheduled treatment, accepted but unscheduled cases, overdue recall, missed calls and unreturned inquiries. Often the cheapest revenue a practice will see this quarter.

The implementation layer

A platform with people behind it.

C3 is a platform with an implementation layer, not an agency selling SEO packages. The software carries the chain; people at C3 stand it up and keep the relationships honest.

C3 owns

  • Strategy and the owner decision
  • Website and landing pages
  • Measurement and call tracking
  • Data normalisation across sources
  • Revenue reconciliation
  • Recovery of revenue already inside the practice
  • Budget allocation between engines

Specialist media buyers may keep executing Google Ads and Meta. Their spend still flows through the same chain and is read against the same collected dollars.

By role

A shared view. A stronger team.

  • Practice owner

    One page that answers what happened, why, and what to do next — with the evidence grade on every figure.

  • Office manager

    A work queue of decisions and plays, and an import flow that previews the exact change before anything is committed.

  • Marketing partner

    Channel and landing-page economics you can act on. C3 works alongside specialist media buyers; it does not replace them.

THE NEXT CHAPTER / C3 DENTAL

Turn your next question into a clearer decision.

Bring the questions that matter to your practice. We’ll show you how C3 helps answer them in a personal product walkthrough.

30-minute walkthrough · No practice data required

Request a demo Platform tour